Awards Categories

Best Brand Activation Involving Football

  • Football is at the heart of a myriad of marketing campaigns. This award recognises the best use of football in any of its guises as a component in brand activation. Whether advertising, PR, experiential or digital brands can use football to connect to the hearts and minds of customers. Entrants will need to demonstrate creativity, authenticity and of course great ROI. Open to brands and agencies.

    MAXIMUM 1,000 WORDS FOR CORE ENTRY PLUS SUPPORTING INFORMATION

    All fields are required

  • Background information

  • Names of key staff involved in the project

  • Name and contact details of person submitting entry

  • Core Entry - MAX 1000 WORDS

    • Context – What is the business/ commercial backdrop in which your organisation operates? Tell us a little about the size, structure and function of your organisation and your customers?
    • Challenge - What did you set out to achieve over the last season? What were the targets? What challenge does your product or service address?
    • Solution –What did you do to meet those targets? What is the benefit of your product or service? What was distinctive or innovative about the solution?
    • Results – What were the outcomes? How were these outcomes measured? What positive feedback and testimonials do you have?

  • Summary - MAX 200 WORDS

  • In the event of your submission being shortlisted we will publish a 200 word summary of your submission on our website. Please write the summary below keeping in mind that any results or other sensitive information may end up in the public domain.

  • Supporting Material

  • Please attach any relevant support material - testimonials, research, performance analysis, collateral, screen grabs, pictures etc. Entrants may attach up to 3 files of supporting material of no more than 4 pages each.. Attached files must be no more the 2MB each, documents must be in .pdf or .doc (word) format.
  • Accepted file types: pdf, doc, docx, jpg, gif, ppt, eps, Max. file size: 3 MB.
  • Accepted file types: pdf, doc, docx, jpg, gif, ppt, eps, Max. file size: 3 MB.
  • Accepted file types: pdf, doc, docx, jpg, gif, ppt, eps, Max. file size: 3 MB.
  • Max. file size: 3 MB.
    If movie files exceed the 2MB allowance then please include a link to the video/movie hosted on a web page. Links to FTP sites will not be accepted.

  • Payment

    Entry fees: Standard price - £275 + VAT per entry.
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